Messaging and Brand Guide

Welcome to the Schar School of Policy and Government brand guidelines resource page. This page provides standards and best practices for the consistent use of the Schar School visual identity. 

 

SCHOOL NAME

Official school name: Schar School of Policy and Government, George Mason University

How to use the short version of our school name:

"The Schar School is located in the D.C. metro area."

"I am a professor at the Schar School."

 

TAGLINE

A Dynamic Education for an Evolving World

 

LOGO

To download a Schar School logo, please right click on one of the below links and save the file to your computer.

Schar_primary_color (png)

Schar_primary_black (png)

Schar_primary_white (png)

 

GEORGE MASON BRAND PROFILE

George Mason's brand profile includes a logo, specific colors, and distinct typefaces. Creative Services, a division of University Relations, has produced a guide that details the visual identity standards, including how to correctly use the logo. Browse the Brand Profile.

 

SCHAR SCHOOL ZOOM BACKGROUNDS

Bring some Schar School spirit to your virtual meetings, classes, and presentations with one of the Schar School Zoom backgrounds.

 

SCHAR SCHOOL POWERPOINT

To download the Powerpoint, please right click on the link below and save the file to your computer.

Schar School Powerpoint (ppt)

 

SCHAR SCHOOL SOCIAL MEDIA

Hashtag: #ScharSchool

Facebook

Instagram

LinkedIn

Twitter

YouTube

 

ABOUT THE SCHAR SCHOOL

George Mason University’s Schar School of Policy and Government prepares undergraduate and graduate students to be leaders and managers who solve problems and advance the public good in all sectors and levels of government—in the United States and throughout the world. 

 

QUESTIONS?

If you have questions about our messaging and brand guidelines or are in need of an EPS formatted logo, please contact marketing coordinator Priscilla Tran at ptran41@gmu.edu or website specialist Andrew Schappert at aschapp1@gmu.edu.